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ItвЂ™s hard to sell something that people arenвЂ™t inspired by вЂ“ and thatвЂ™s the biggest challenge in fitness marketing. Just 20% of the US population meet physical activity guidelines, so getting the other 80% to change their habits isnвЂ™t easy. Marketing strategies for gyms face an uphill battle. ThereвЂ™s a disconnect between the health-conscious people who promote fitness and the reluctant audience they preach to. They canвЂ™t face the idea of swapping pizza for salad. The fact is, most people donвЂ™t enjoy working out or eating healthilyвЂ¦ They like their Netflix evenings.

Creating your strategy and marketing planДЇitness Marketing вЂ“ Why A Different Approach Is Needed.

If this is more detail than you need or youвЂ™re just after a list of fitness marketing ideas, then check out our free ebook instead.

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This guide covers marketing planning, identifying your ideal client, creating a strategy, pricing, and positioning, plus highly practical promo tactics.

In this article вЂ“ we guide you through the entire fitness center marketing process in a step-by-step manner so you can replicate what works in your own club.

So, if youвЂ™re looking for fitness and gym marketing strategies thatвЂ™ll boost memberships and revenue, you need to separate what works from what doesnвЂ™t. ItвЂ™s pretty different from marketing in other industries and requires a unique approach in order to be successful. Effective fitness marketing is about more than social media and advertising.